We design tech that truly understands people, before attempting to optimize them
To create a world where behavioural science is at the heart of every decision.
To design technology that makes behavioural science simple, actionable and accessible to all.
We decode minds, design clever tools, and basically sit at the intersection of brilliance and burnout. Empowering humans? Obviously. Fixing workplaces? Sure. Changing lives? Probably -but we’re too humble to brag.
We've just started. If we did our job right, here’s what people will be saying.